INVESTIGATIVE REPORT: THE AUSTRALIAN JEWELLERY LANDSCAPE

In light of difficult trading conditions, Jeweller has conducted a qualitative study of Australian jewellers in order to gain a better understanding of the state of the industry.
The in-depth qualitative survey polled 200 Australian jewellery retailers about a series of issues including business turnover, profitability and industry challenges. The results revealed a number of insights and have been published in the April issue, which has now been mailed.

Opal has caused division amongst jewellers for years but after being typecast as a cheap tourist souvenir, the gemstone appears to be receiving revered fame and status in the local market.

In addition, one of the world’s most valuable opals has been placed in a new home in Australia. Our story charts the journey of the Fire of Australia opal, from mining marvel to national treasure.

This month also marks the end of Jeweller’s 20-year publishing contract with the Jewellers Association of Australia (JAA). An explanation of why the financial backing of the association will not continue has been provided.

Teaming up with businesses can result in a win-win outcome for all parties involved; however, striking up a winning collaboration is not always a walk in the park. The April issue outlines the steps that should be taken before, during and after a retailer partners with another business.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability.

Source: http://www.jewellermagazine.com/Article.aspx?id=7229&h=Investigative-report-The-Australian-jewellery-landscape

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